A presentation at From the Front - The Frontend Brothers in in Bologna, Metropolitan City of Bologna, Italy by Aaron Gustafson
How do you plan for the unknown? The answer is obvious—you can’t—but that’s not a bad thing. Unknowns can be scary, but they also create opportunity. On the web, it’s tempting to focus our effort around what we know (or think we know) about our customers based on analytics data we’re collecting and our own experience of the web.