Embedding Accessibility Aaron Gustafson aaron-gustafson.com

About Me • Working on the web since ’96 • Accessibility since Y2k • Principal Technical Program Manager, Microsoft • Author, Adaptive Web Design • Editor-in-chief, A List Apart • Founder, WebWeWant.fyi Previously • • • • Web Standards & Accessibility Evangelist, Microsoft Edge Allyship Program Lead, Web Experiences, Microsoft Web Apps editor, W3C Manager, Web Standards Project

About Me • Working on the web since ’96 • Accessibility since Y2k • Principal Technical Program Manager, Microsoft • Author, Adaptive Web Design • Editor-in-chief, A List Apart • Founder, WebWeWant.fyi Previously • • • • Web Standards & Accessibility Evangelist, Microsoft Edge Allyship Program Lead, Web Experiences, Microsoft Web Apps editor, W3C Manager, Web Standards Project

Embedding accessibility starts with fostering a diverse & inclusive culture

D&I drives value Diverse teams build better products

Disabilities are designed

Technology creates disabilities too

Learning & growth are key

Accessibility is a market opportunity

Change takes time but it’s worth it

Typical process Plan Design Develop Test Deploy Maintain

Reactionary accessibility approach Plan Design Develop Test Deploy Maintain

Checklist-driven accessibility approach Plan Design Develop Test Deploy Maintain

Holistic accessibility approach Plan Design Develop Test Deploy Maintain

Holistic accessibility approach Plan Design Develop Test Deploy Maintain

Holistic accessibility approach Plan Design Develop Test Deploy Maintain

Holistic accessibility approach Plan Design Develop Test Deploy Maintain

Holistic accessibility approach Plan Design Develop Test Deploy Maintain

Holistic accessibility approach Plan Design Develop Test Deploy Maintain

Accessibility is a journey, not a destination

Embedding accessibility starts with fostering a diverse & inclusive culture

Thanks so much for listening To discuss… Aaron Gustafson @AaronGustafson @Aaron@front-end.social aaron-gustafson.com